Instagram Update: अगर आप इंस्टाग्राम पर Repost करते हैं। किसी और के कंटेंट को कॉपी करते है। तो यह आपके लिए बहुत ही दुखद खबर है। क्योंकि इंस्टाग्राम ने अपने एल्गोरिथम में अपडेट लाया है। जिसकी मदद से अब सिर्फ ओरिजिनल कंटेंट को ही रीच और इंगेजमेंट मिलेगी। रिपोर्ट के मुताबिक इंस्टाग्राम के पुराने एल्गोरिथम के मुताबिक उन्हें रिच मिलती थी, जिनके फॉलोअर्स और इंगेजमेंट ज्यादा होते थे। लेकिन नए एल्गोरिथम अपडेट के बाद अब इससे कोई फर्क नहीं पड़ता। सिर्फ उन्हें ही इंगेजमेंट और रिच मिलेगी जो ओरिजिनल कंटेंट बनाते हैं।
रिपोर्ट के मुताबिक इंस्टाग्राम ने अपने एल्गोरिथम में बदलाव का कारण यह बताया है, कि इस अपडेट के बाद ओरिजिनल कंटेंट को प्रमोट किया जाएगा। जिससे जो भी ओरिजिनल कंटेंट क्रिएटर होंगे, उनको रीच और इंगेजमेंट मिलेगी। खुद का कंटेंट अगर आप बनाते हैं तो यह आपके लिए गुड न्यूज़ है।
इंस्टाग्राम ने अपने एक पोस्ट को साझा करते हुए यह भी कहा था ‘कि पुराने एल्गोरिदम के अनुसार रिपोस्ट किए गए कंटेंट को अधिक रिच या इंगेजमेंट मिलती थी। जिससे कंटेंट के ओरिजिनल क्रिएटर को नुकसान होता था। नया एल्गोरिथम इसे बदलने वाला है भले किसी के फॉलोअर्स अधिक हो उससे फर्क नहीं पड़ता। ओरिजिनल कंटेंट को पहले के मुकाबले बेहतर इंगेजमेंट मिलेगा।’
इंस्टग्राम का कहना है, इस एल्गोरिथम से क्रिएटर को ज्यादा फायदा मिलेगा, और सभी को बराबर मौका मिलेगा। रिकमेंडेशन में ओरिजिनल कंटेंट के चांसेस ज्यादा बढ़ जाएंगे। और ओरिजिनल कंटेंट को ज्यादा प्रमोट किया जाएगा। इस अपडेट के आने के बाद जो भी यूजर Reuse कंटेंट या किसी के कंटेंट की कॉपी करते हैं। उनके लिए या बहुत ही दुख भरी खबर है। क्योंकि इस अपडेट के आने के बाद अब Reuse कंटेंट को उतना ज्यादा रिच और इंगेजमेंट नहीं मिलेगी चाहे कितने भी फॉलोअर्स हो।
इस अपडेट के आने के बाद इंस्टाग्राम पर मौजूद थीम पेज अपनी रीच और इंगेजमेंट को लेकर काफी ज्यादा गिरावट महसूस करेंगे। इस अपडेट के आने के बाद आप अगर ओरिजिनल कंटेंट पर काम नहीं करते हैं, तो यह एक तरीके से आपके लिए नुकसानदायक हो सकता है। आपको बता दें कि इंस्टाग्राम रील को इंगेजमेंट और फॉलोअर्स पर रैंक करता था। लेकिन नए एल्गोरिथम अपडेट के आने के बाद फॉलोअर्स और इंगेजमेंट के कोई मायने रहेंगे नहीं रहेंगे। यदि आपका कंटेंट ओरिजिनल है तो आपको रीच और इंगेजमेंट मिलेगी।
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